Brand Identity
Comprehensive brand identity systems for cannabis and CPG brands — from logo design and color palettes to full brand guidelines that ensure consistency across every touchpoint.
My approach to brand identity starts with understanding how a brand needs to function across packaging, digital, and retail environments. In the cannabis industry, where shelf differentiation and regulatory compliance intersect, a strong visual identity isn’t just about looking good — it’s about building trust and recognition in a crowded market.
Buddies Brand — Brand Guidelines
Developed and maintained comprehensive brand guidelines for Buddies Brand, one of Oregon’s largest cannabis extract companies. The guidelines covered logo usage, typography standards, color systems, photography direction, and packaging templates — ensuring brand consistency across 100+ SKUs and multiple product categories.
BBrand — Sub-Brand Identity
Created a sub-brand identity system for BBrand, a sister brand under the Buddies umbrella. The challenge was building a distinct identity that could stand on its own while maintaining visual ties to the parent brand’s established equity.
